In recent years the Lilac verbena has become widely recognized for being a premier butterfly attracting plant for gardens throughout the Inland Empire. Part of this is due to its long flowering cycle from spring into summer. Native to Cedros Island off Baja California, it grows into a loosely mounding perennial, 2-3 ft. tall and 2-3 ft. wide, occasionally wider.
One cultivar, V. l. ‘De La Mina’ is a popular cultivar due to its very uniform shape and deeper purple flowers. It grows best in sunny exposures, adapts to a variety of soil types with good drainage and can be clipped in fall to manage size and shape.